Launch of Social25
Social media and direct messaging have enabled consumers to communicate in unprecedented ways. Sharing experiences, learning about new possibilities and communicating instantly with individuals and the companies you are connected to. It’s become our second nature. We saw the challenge to improve digital interaction even further with the launch of Social25 in 2017.
Low key and high in demand
Direct social messaging is a low key way of communicating for consumers, but it can be troublesome for companies to keep up. Responding to the ever rising communication request on different channels and at the same time gathering the right customer information to get future responses right was a difficult combination. With Social25 we have been giving companies the ability to connect with their customers on their favorite channels and integrate directly with Salesforce.
The social messaging hub for Salesforce
Social25 acts as a social messaging hub between social channels like Instagram, Whatsapp and many more to bring conversations directly to your Salesforce environment. This enables your sales or service agents to have full access to customer information and at the same time communicate on the preferred channel of a specific customer without leaving the Salesforce environment.